Iowa City, IA — March 25, 2025 — Tru Art Advertising Calendars (ASI 92255, PPAI 113720), a premier supplier of custom promotional calendars, is taking calendar printing to the next level with the investment of a new production inkjet digital press. This cutting-edge technology delivers exceptional print quality, greater creative freedom, and expanded personalization options to help brands stay in front of their audience all year long.
“We’re always looking for ways to help our customers stand out. As your calendar experts, we can now produce more calendars, more efficiently — without sacrificing quality. Whether it’s unique designs, specialty materials, or small custom runs, this new press gives us even more ways to help businesses make a lasting impression.” Mary Brown, Tru Art Advertising Calendars Account Executive.
Our Customers Will Benefit With: •Vibrant Print Quality — 1200 x 1200 dpi high-resolution printing with LED UV technology ensures crisp details and bold, eye-catching colors. •Unlimited Customization — Can efficiently produce quantities of 50 to 5,000, which means each calendar can be unique. Variable data printing allows for personalized designs, tailored messaging, and unique branding. •Reduced Waste & Cost Savings — Eliminates excess inventory, offset plates, and press set-ups reducing costs. •Eco-Friendly Printing — LED UV ink technology uses less energy, and produces no ozone emissions, making it a more sustainable choice. •Greater Creative Freedom — Shorter runs and variable data printing open the door to new ideas, niche designs, and targeted marketing opportunities.
“I’m excited about the incredible opportunities our new press brings! With its advanced capabilities, we can offer a broader range of colors and customization options, allowing our customers to better meet the unique needs and preferences of their end users. This unlocks endless possibilities for creating standout products!” Stacy Clark, Tru Art Advertising Calendars Account Executive.
Tru Art Advertising Calendars has been producing high-quality promotional calendars for 129 years, helping businesses maximize their brand exposure. This investment further strengthens our commitment to innovation, quality, and lasting impressions.
Calendars are more than just tools to track dates — they’re powerful marketing assets that keep your brand in front of customers 365 days a year. Choosing the right calendar format is essential to ensure it fits seamlessly into your audience’s daily routine while maximizing brand exposure. Whether you’re targeting office professionals, busy families, or on-the-go clients, selecting the perfect calendar layout can make all the difference in your promotional success.
At Tru Art, we specialize in high-quality, American-made promotional calendars that help businesses across industries connect with their customers in meaningful ways. In this guide, we’ll walk you through how to choose the best calendar format — desk, wall, commercial calendars, and others — based on your audience and their usage preferences.
Before selecting a calendar format, consider your audience’s lifestyle, work environment, and daily habits. Here are a few key questions to ask: • Where do they spend most of their time? Are they in an office, at home, or planning events and production schedules? • How do they organize their schedules? Do they rely on a visible reference, like a wall calendar, or do they need something more functional? • What type of information do they need most? Are they looking for space to jot down notes, or do they primarily need a quick date reference?By understanding these factors, you can align your calendar choice with your audience’s habits, ensuring maximum engagement and brand visibility.
1. Wall Calendars: High Visibility for Offices and HomesWall calendars are a top choice for businesses that want year-round brand exposure in offices, homes, or retail spaces. They offer large, easy-to-read date grids and plenty of room for branding, making them a favorite for industries like: • Education – (Schools, universities) • Real Estate – (Realtors and property management) • Nonprofits & Community Organizations – (Charities, religious organizations)Best for: Businesses looking for maximum visibility and customers who prefer a fixed, at-a-glance schedule.Pro Tip: Choose a wall calendar with custom imagery that resonates with your industry — whether it’s scenic landscapes, industry-specific themes, or custom brand photography.
2. Desk Calendars: Practical for Office ProfessionalsDesk calendars are a workspace essential, making them ideal for professionals who spend most of their day at a desk. They offer a convenient way to check dates, jot down notes, and stay organized.Industries that benefit most from desk calendars include: • Financial services (banks, accounting firms) • Corporate offices (executives, managers, administrative staff) • Legal services (law firms, consulting agencies)Best for: Businesses targeting office professionals who need daily organization at their fingertips.Pro Tip: A tent-style desk calendar with your logo and contact information ensures your brand stays in front of decision-makers every day.
3. Commercial Calendars: Functional for Industry-Specific WorkspacesFor businesses that need specialized calendars tailored to industry needs, commercial calendars are the ideal solution. These calendars often feature extra-large date grids, industry-specific references, or planning sections, making them invaluable for: • Manufacturing & Industrial businesses (factories, warehouses, auto shops) • Agriculture & construction industries (job sites, farm offices, supply stores) • Logistics & transportation (trucking companies, shipping centers)Best for: Businesses with detailed scheduling needs that require industry-specific formats to keep their operations running smoothly.Pro Tip: Customizing a commercial calendar with your company’s branding, key industry dates, or safety reminders enhances its functionality and value to your audience.
At Tru Art, we take pride in crafting high-quality calendars right here in the USA. Our commitment to American manufacturing ensures superior printing, durable materials, and timely delivery. Plus, when you choose our calendars, you’re supporting local craftsmanship and sustainable production practices.
Selecting the right calendar format isn’t just about functionality, it’s about aligning your brand with your audience’s daily habits. A well-chosen calendar enhances brand visibility, reinforces customer loyalty, and provides year-round marketing value.
Whether you need a bold wall calendar, a practical desk calendar, or a custom commercial calendar, Tru Art has the perfect solution for your business.
Ready to find the ideal calendar for your audience? Contact us today to explore our customizable, American-made promotional calendars!
In a world where businesses are constantly vying for consumer attention, standing out is no easy feat. Marketing strategies come and go, but one tried-and-true method consistently delivers exceptional value: branded calendars. Offering year-round visibility and unparalleled cost-effectiveness, calendars are an advertising tool that pays dividends month after month.
Whether you're a small business owner or a marketing executive at a large corporation, maximizing your return on investment (ROI) is critical. In this blog, we'll explore how calendars support year-round marketing and why they are a smart, cost-effective choice for businesses across industries.
One of the most significant benefits of using calendars as a promotional tool is their longevity. Unlike many forms of advertising that have fleeting moments of visibility—think social media ads that vanish in seconds or direct mail that may be discarded—calendars offer an entire year of exposure.
The average person looks at a calendar 12 times per day, according to a study by PPAI (Promotional Products Association International). That translates to 4,380 impressions per year per calendar. When you distribute branded calendars, your business gains consistent, repeated exposure, keeping your name top of mind.
Calendars aren't just advertisements—they're practical tools. People rely on calendars to organize their lives, schedule appointments, and plan activities. Their utility ensures they'll remain on desks, walls, and refrigerators for the entire year, giving your business prolonged exposure in homes and offices alike.
When it comes to calculating ROI, calendars outshine many other advertising options. Let's break down why.
Compared to digital or traditional advertising, calendars deliver impressions at a fraction of the cost. For example, if a calendar costs $5 to produce and generates 4,380 impressions, you're paying just over one-tenth of a cent per impression. Compare that to digital ads, where the average cost per click (CPC) is around $1, and the value becomes clear.
Branded calendars don't just showcase your logo—they tell a story. Whether you're promoting a product line, highlighting company milestones, or supporting a cause, every page offers an opportunity to engage and inform your audience. Think of it as a monthly touchpoint that builds a deeper connection with your customers.
Calendars are a universally appealing tool. Whether you're in real estate, healthcare, retail, or manufacturing, your clients and employees need calendars. Their broad utility makes them an excellent investment for businesses across all sectors.
A calendar isn't just a functional gift—it's a way to strengthen relationships with your audience. Here's how calendars help drive engagement and loyalty.
Customization options allow you to tailor calendars to your audience. Incorporate your brand colors, logo, and mission statement. For added impact, include useful information such as industry-specific tips, important dates, or inspirational quotes.
People appreciate gifts, and a well-designed calendar can leave a lasting impression. According to the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product. By gifting calendars, you create positive associations with your brand.
In an age dominated by screens, tangible items like calendars stand out. They provide a refreshing, tactile experience that fosters a stronger connection than a fleeting digital ad.
Statistics paint a compelling picture of the power of calendars as a marketing tool: • 76% of consumers display calendars in their homes or offices, ensuring daily exposure to your brand. (ASI) • 81% of recipients keep promotional products for over a year, with calendars being a standout favorite. (PPAI) • Promotional calendars have an 82% brand recall rate, higher than most other advertising mediums.
To get the most out of your calendar marketing campaign, keep these tips in mind: 1. Design Strategically: Ensure your calendar reflects your brand identity and appeals to your audience. Consider themes or imagery that resonate with your customers. 2. Leverage Distribution: Hand out calendars at trade shows, send them as holiday gifts, or include them in direct mail campaigns. The more calendars in circulation, the greater your reach. 3. Focus on Quality: A high-quality calendar reflects positively on your business. Invest in premium materials and engaging visuals to leave a lasting impression. 4. Include a Call to Action: Incorporate your website, phone number, and social media handles to encourage further engagement with your brand. A QR code is an exceptional way to create an interactive experience.
As you plan your marketing strategy, consider the value of year-round exposure, cost-effective impressions, and brand loyalty that calendars provide. At Tru Art Advertising Calendars, we specialize in creating high-quality, printed, and assembled in America, promotional calendars designed to help your business thrive.
Ready to unlock the full potential of year-round marketing? Contact us today to explore our customizable calendar options and discover how we can help your business stay top of mind—365 days a year.
This is your opportunity to turn a simple tool into a powerful marketing ally. Let's make this year your most memorable yet!