- Personalization Options -

Add Personalized Imprints to Spiral Appointment Calendars & Select Planner Covers:
All personalized imprints are printed in one color, black only.

personalized19350openPersonalization with electronically supplied list charge: $0.20 (G) ea. name plus $30.00 (G) set-up per order. Includes changing 1 line of type only for each personalization. All calendars bulk shipped to 1 address.

Electronic files may be an Excel® spreadsheet or an ASCII text file.

Spreadsheets must be set up with individual names (First Middle Last) all in one cell with a new row and cell for each name to be printed.

ASCII files must have a new line for each new name, one entire name per line (First, Middle, Last). Please type a carriage return after each name.

Tru Art® Advertising Calendars cannot be responsible for errors in submitted electronic files so please prepare names exactly as they are to appear when they are printed on the calendar. Reprint costs can be expensive.

Additional production time will be required for each order – ship dates to be determined based on date of list receipt.

Individual mailing services are available — see General Information pages for additional charges along with charges for envelopes on each product page. Names and mailing addresses must be submitted in the same electronic file. Contact the factory for further assistance.

Faxed or hard copy personalization or mailing lists are not accepted.
(Personalization is not available on Leatherette or Vinyl cover products)

- Direct Mail Operations Center -


Tru Art has an established reputation in direct mail expertise.
Distributing by direct mail is now better and easier than ever before! Let our experienced staff manage your mailing campaign. Tru Art provides the best options and solutions for Calendars, Office & Event products and Promotional Graphics by Direct Mail. We have premium-package postal software, automated high-speed inkjet addressing equipment and various labeling capabilities. Tru Art’s state-of-the-art equipment, coupled with extensive staff experience, results in a combination that achieves best delivery times and lowest applicable USPS postage costs!


Tru Art representatives can recommend the best packaging methods. We have experience and strategy to obtain postage savings while delivering quality finished goods. Hard Tubes or Pull-String-Wrappers are appropriate for calendar styles including Multi-Sheets; Year-In-ViewTM (pull string wrappers not applicable for Year-In-ViewTM calendars for direct mail); Full and Half Apron styles; Sports Schedules and Map calendars.

Envelopes are offered in a variety of sizes that are appropriate for Appointment, Stick-A-Strips®, Desk Pad and Planner Calendars plus suitably sized envelopes for Memo Books, Notebooks, Note Pads, Certificate Holders, Thank You Notes and Greeting Cards. Envelopes can be custom printed including return address and business message for an additional charge.


• Your mail will be routed through Tru Art’s postal permit.
• We will process your mail through the USPS network in a manner that is secure, accurately sorted, and well managed.
• Our software verifies deliverable addresses, updates addresses, sorts the mail in pre-sort order and generates delivery barcode.
• We filter-out undeliverable addresses to avoid waste and postage expenses.
• The USPS is provided with complete documentation to facilitate expedited postal handling.
• Other fees may apply depending on the nature of the mailing and if there are international addresses. Contact factory for details.

Typical Fees for BULK RATE or FIRST CLASS Mailings are:
• List Certification, $75.00 (G)
• Mailing Administration, $75.00 (G)
• Bulk Mail Service, $0.64 (G) each, plus postage

Tru Art will review customer provided mailing list and advise if address corrections are required based on USPS software verification. Customer can make the changes and re-submit the mailing list.

If preferred, Tru Art can, upon request, provide the address research and corrections to the list submitted at a charge of $75.00 (G) per hour. An estimated cost for address research and list correction will be provided for prior approval. Tru Art will provide a copy of the corrected list for the customer.


The preferred format for providing lists for mailing is an Excel Spreadsheet file. The list should be arranged such that each field is separate in a spreadsheet cell. Contact Tru Art for additional information about the submission of mailing lists. The list shoud be arranged such that each field is separate in a spreadsheet cell, example:
| Company Name | Recipient Name | Address 1 | Address 2 | City | State | Zip Code |

Utilizing direct mail to distribute calendars substantially increases the effectiveness of the calendar advertising investment for your customers. Using Tru Art’s Direct Mail Operations Center makes selling and handling direct mail efficient, effective and easy for you and your buyer.

Note: Appropriate calendar packaging is required for mailing. See each product page for pricing & information. Tru Art can not guarantee that all products can be mailed.

Tru Art® works only through authorized promotional products distributors and can be contacted through industry membership numbers:
PPAI 113720 • SAGE 56130 • ASI 92255 • UPIC TRUART